Blogging

In the Public Relations and Marketing arena, content is king to drive brand recognition. Your blog is the hub of that content to gain mindshare and credibility. You position yourself as an opinion leader in your respective industry by the content that you deliver on your blog. We can either set up your blog or work with your existing one. We target and reach out to influential bloggers working with them to contribute content. We also educate and integrate your team to take part in your company’s blogging strategy.

The importance of your blog is first and foremost to set yourself up as an opinion leader in your respective field. We help you hone in on the theme of your blog that will best resonate with your potential customers. Your blog is the face of your business strategy to increase your footprint on the web.

It is a powerful lead generation tool attracting new buyers and is essential for your overall SEO and social media strategies. New and relevant content remains critical in improving your search engine rankings. As you are delivering informative and authentic content, this will improve your rankings as a trusted source. We work with you to get influencers in your industry to contribute content which not only adds value to you as a credible source but enhances your SEO strategy with link backs from other reputable websites.

Your blog is essentially the center of your social media strategy. The content you deliver drives and amplifies your overall campaign. It is how your potential and current customers engage with you by sharing and commenting on your content. We help you set up and calendar your blog as a constant source of new information – to appeal to a wider audience. It is a platform where your customer can be reached and engaged.

We offer blog design, setup, and maintenance through our web services. Your blog is fully optimized for Lead Generation keeping these essential elements:

• Making the blog visual
• Has clear calls to action to get people to subscribe
• Has multiple social media paths making it simple to share content
• Fully mobile optimized

Contact us to start leveraging the power of your blog as a lead generation tool.